Are you struggling to learn marketing?
In this article, we will discuss the insider guide of marketing how it works.
Marketing is based on science. Its a game of perception. Marketing is not just to sell the products to customers its a relationship between the seller and customer.
Some key points to understand:
- Marketing is not just about selling a product to customers it also helps to build a personal brand between the seller and the customer.
- Good communication skills also help to understand marketing.
- Marketing helps us to know what the customers required.
- Marketing helps to capture trustworthy customers.
- Marketing is a way o understand customers. It also helps to understand human psychology.
Components of Marketing :
- Copy Writing
- Customer Support
- Public Relations
- Brand Promotion
- Marketing Research
let’s take the example of Flipkart. Flipkart is a well-known e-commerce startup founded by Sachin Bansal and Binny Bansal in 2007. Currently, Flipkart is Owned by Walmart.
Flipkart directly Compete with one of the largest e-commerce Amazon. Now talk about the current scenario Flipkart is the best e-commerce market in India based on all conditions Why? There is only one answer Flipkart provide good deals and services to compete against Amazon. Marketing is one of the major tool used by Flipkart to grow on the Next Level.
Digital Marketing Tools:
Fundamentals of Marketing :
a.) The main purpose of marketing is to reach the target audience. What did they need? what they look like? what did they want? This marketing strategy only works if know your niche.
b.) If now you know your audience. Now you can directly speak to them what they want? and make sure to provide good service.
c.) Communication skills are one of the major points in marketing. The major department of any company is the sales department and the other one the Customer support. if these department doesn’t work properly the company never grow on the next level.
d.) Now your all department works well. You are ready for the campaign.
e.) The product is what the company sells, whether that means a physical good. From the marketing purpose following would be determined
Example: A cloth manufacture company design and sell a cloth which is categories such as denim jeans, chinos etc. There is a marketing strategy of the company that how can they sell the different variations of the product. Their packaging style, there home pickup service all are related to marketing strategy.
Digital Marketing VS Traditional Marketing:
Digital marketing is a new concept whereas Traditional marketing is a very old concept. Digital marketing comes in early 2000. There is a major difference between Digital and Traditional Marketing.
a.) Digital Marketing is the best way to reach the internet audience whereas traditional marketing doesn’t have an internet audience.
b.) Digital marketing is not deep marketing whereas Traditional marketing is deep marketing.
c.) In India mostly the people of rural India buy their products on the offline market whereas Digital marketing is failing to concern the rural Indian peoples. Another thing is that in which the English speaking population of India prefer to buy products online which is directly related to Digital marketing but they also prefer offline markets which are Traditional Marketing.
d.) Digital marketing cannot personalise the communication whereas Traditional marketing personalise the Communication.
CATT Marketing Funnel :
CATT is a online framework. It represents in a numerical form as WEALTH= n^CATT
CATT Marking funnel stands for
C- Content – Provide useful Content
A – Attention – To Drive traffic from different sources such as social media, SEO etc.
T – Trust – There is no ultimate shortcut to building trust. Good communication helps to build trust.
T- Transaction – Personalise the deep technique of marketing and convert leads into trustworthy customer.
(C) stands for content. It’s a never-ending process. If your content is good and the audience will pay the Attention A. And (A) also stands for Attention.
Now Audience gives Attention to your content here comes the (T) Which is stands for Trustgood marketing strategies helps generate trust and connecting bond between the customers.
and now comes the last part (T) Transaction which is one the major part to generate leads to customers.
Integrated Digital Marketing :
Integrated Digital marketing is an integration of multiple marketing resources such as
Email marketing, Paid marketing, SEO, Social media, Print and Digital ads, Content marketing
Integrated Marketing is all about marketing through different resources.
In 1989, the American Association defined integrating marketing :
“An approach to achieving marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other”
“The best known will always beat the best”
According To Wikipedia:
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
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But in my Personal opinion, Personal Branding means is to learn new skills, concepts, to generate new ideas for startups. If we follow our passion and develop skills related our passion is really helpful to build a Personal Brand. When we develop new skills now we become a PERSONAL BRAND.
Learn: In marketing concept learning is a major concept. But not in marketing also the other things. When you start learning and implement it properly. You can see the result way better from your past results.
Work: Now have a new skill and a proper knowledge now you implement your skill on work to get results by doing freelancing, Affiliating marketing or anything.
Blog: Blogging is helpful for all programmes marketing or anything in this world. Write down you’re about your experience. The skills you have to learn or write about yourself a build a personal brand.
Consult: Now you have a personal brand, now start consulting to peoples based on your skills and your work and generate opportunity through your skills and never stop learning.
Mentor: Now if you have your personal brand, you have a skills-based on your learning, Now start mentoring and try to build your own personal product or service.
Startup: Now Start your own journey that you have learned and try to start your own startup. Many people try to skip this step because startup is hard to launch and because they don’t want any risk. But this is your own personal choice.
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